Sources and Notes:
Newspapers - Includes advertising in all newspapers and community newspapers.
Television - Includes free to air and pay television.
Radio - Returns from RBA members and estimates of non-members.
Magazines - Returns from MPA members plus estimates from non-members. Imported titles are excluded.
Outdoor - Returns from all major companies.
Cinema - Returns from three major companies.
Addressed Mail - 2004 is an actual return from letters 'postage only' advertising mail originating in New Zealand (excludes production). The 2003 figure was an estimate only.
Unaddressed Mail - Returns from LMA members.
Online - Returns from OPG members.

Advertising revenue has increased steadily over the past 10 years.