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TV ad revenue on the up
Television advertising revenue increased by 7.1 per cent for the three months to 30 June 2002 over the same period in 2001. The increase for the six months to 30 June was 5.4 per cent.
This follows on the 3.5 per cent increase recorded for the first quarter to 31 March 2002.
The NZTBC's Executive Director, Bruce Wallace said, "This good news results from advertiser confidence in the ability of television to deliver results. Consumer and business confidence is running hot and advertisers are in an expansionary mood.
"World Cup soccer and the onset of All Black rugby assisted the revenue increase however spending across virtually all categories rose as programmes such as Shortland Street, Maggie's Garden Show and The Strip delivered excellent viewing audiences to advertisers."
Published: Jul 26, 2002
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